EVENTLUXE was founded by entrepreneur and multidisciplinary artist and designer Balmelli. Balmelli operated as a creative director for some of South Florida’s elite advertising agencies and event production firms and became aware of the sheer lack of truly custom/customizable fabricating capabilities offered in the event sector. He took it upon himself to incorporate his multi-faceted creative background as a creative director, industrial designer, illustrator, a fine artist, as well as a singer-songwriter, and implement all these characteristics into his products and business strategy. He was determined to alter the way event professionals and designers looked at event furnishings and decor. His extensive knowledge and understanding of the event production industry need, allowed him to begin to design and craft modular and interchangeable pieces that allowed for complete customization which offer ease of set-up and tear down. He employs the latest building technology such as CNC cutting and the latest graphics printing solutions such as Dye sublimation for textiles as well as UV printing and digital die cutting. The EVENTLUXE facility also offers a complete sewing and upholstery shop. EVENTLUXE’s Products, are all designed and crafted in EVENTLUXE’s studio and production facility located in beautiful Miami, Florida USA. The EVENTLUXE brand is synonymous with pushing the event and experiential design envelope. Ordinary suits no purpose in the visionary’s mind. EVENTLUXE designs are relevant whether utilized opulent, natural or in urban environments.